About Mystical Moxie
Why "Mystical Moxie"?
Some brands spend weeks trying to come up with the perfect name, but we were fortunate enough to not have that trouble. "Mystical Moxie" was such an obvious fit, it only took a few minutes of brainstorming.
The first half of the name is simple enough. I wanted something that conveyed the spirituality of my brand, but wasn’t too overused. I played around with a few synonyms, but the alliteration sold it.
The second half is a bit more interesting. “Moxie” is a word that I’ve always liked. The mouthfeel is nice, and it just doesn’t get as much use as it should. It carries so much meaning in such a short little word. Just take a look at the definition:
noun Slang.
1. vigor; verve; pep.
2. courage and aggressiveness; nerve.
3. skill; know-how.
Is that not what modern women* are striving for?
And then there’s the history. The term “Moxie” came into use via one of the first mass-marketed sodas. This soda was a carbonated herbal tea, made of gentian root, that was said to ease insomnia and anxiety. It seems to me that the term was almost created for use in a modern herbal business.
How We Got Started
Mystical Moxie was born out of frustration with the way society currently understands holistic and allopathic medicine systems. While many will argue over whether it's more important to treat the root cause or the symptoms of a medical issue, we believe that it's possible (and often necessary) to treat both simultaneously.
We also believe in taking a scientific approach to holistic wellness. For every snake oil salesman claiming to have the cure for cancer, there's another equally uniformed person convinced that nothing short of a pill will heal their ills. We seek to take a more balanced approach to wellness.
We've lost count of how many times we've heard "But there's no scientific evidence for that!" when discussing holistic options with others. That's often true. And sometimes a lack of scientific evidence means that the evidence found did not support the claim being made. But other times it merely means that the research hadn't been done yet.
Disclaimers
We make it a point to be as transparent as we can about the available research on our topics. If the research is conflicted or conflicts with personal anecdotes, we will do our best to include all sides with as little bias as possible.
Our site structure and the topics we choose to cover are based off of the National Wellness Institute's Six Dimensions of Wellness. While they serve as an inspiration for us, we are in no way affiliated with the institute.
This website and the information contained within it is meant to be informative only. It is not to be misconstrued as medical advice. Please consult with a medical professional before partaking in any of the activities mentioned here.
* While we use the term "woman" here, it is only because we were founded by a woman, and this is meant to detail her inspiration. Holistic wellness is meant for all genders.